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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game w/ Alex Hormozi
The Strength of a Conditional Guarantee
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The strength of a guarantee is proportional to the amount of risk it reverses. So you get in continued access, I can use the headline of the guarantee, but the soup and nuts of it has no teeth. The more teeth you give to it, the more valuable. If they didn't get results in the first place, why wouldn't they want to keep it anyways? That's my point.
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