#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
Is Hubspot the Biggest Spender of Technology?
Hubspot is or our marketing on a mation system. Are using sales force system that we implemented early on. That that i like as pendo. So pendo is a user guide, provides guides to users, but also does a lot of analytics and you can do lot of segmentation amongst users. And really our marketing teamor our product market or focus on experiences, is the one using that,. probably more so than the product team.
Play episode from 22:40
Transcript
