Big platforms like gugle and fasburg are moving more to the black box. There's still an enormous amount of, you know, awareness advertising for the c p g brands. But all we're really doing is restating how people did digital marketing in two thousand and eight cause that's what we're going back to.
We try not to navel gaze too much on this show, but our 200th episode felt like just enough of a milestone that we could do a mid-year "look back, look forward" show with a 7-year range. And we tracked down our original Commonwealth representative to join us for that discussion. Did we (first) party (cookie) like it was 1999? Maybe not, but that's the sort of reference you get with Jim Cain, the founder of Napkyn Analytics, and a co-founder of this very podcast! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.