The way intelligence agencies can co-opt social media managers and news people is that when the CIA or somebody, like FBI, meets with you. They might come in as your partner, but try to do something they don't want. Some of it is ego. Imagine you're the CEO of whatever news entity and the CIA asks for a meeting. What does that do to your brain? Would you like to tell your family that you meet with the CIA? Yeah, you would. Sounds kind of sexy, doesn't it? Makes you look kind of powerful. You like it. Let's be partners.