
Ian Rogers
Tetragrammaton with Rick Rubin
The Rise of Niche Media and Cultural Identity
This chapter examines the transformation of media consumption from mass markets to niche communities, driven by technology and digital platforms. It highlights the impact of historical media moments and the decline of universal experiences, while also exploring personal narratives from the speakers’ journeys in music and technology. The conversation reflects on the evolution of music platforms and the intersection of creativity and commerce in the modern media landscape.
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