3min chapter

Matt Kelly | The Midnight Pod cover image

Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones | The Midnight Pod Episode 63

Matt Kelly | The Midnight Pod

CHAPTER

The Most Important Person You've Hired?

The brand has 300 SKUs and is trying to build on that, but there are too many. Last year's collections didn't do as well as it should have done for the brand. The most important person you've hired was a merchandiser who forecast stock. This summer we're building on what our customers really love from us.

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