Ecommerce Playbook: Numbers, Struggles & Growth cover image

Are Political Ads Killing Sales?: State of the Industry

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating Consumer Trends Ahead of the Holidays

This chapter explores current consumer spending trends as the election approaches, highlighting a correlation between historical spending patterns and holiday shopping periods. It discusses the challenges in e-commerce related to customer acquisition while emphasizing the need for brands to invest in new strategies despite potential short-term profitability impacts. Additionally, it analyzes year-over-year sales performance and the significance of data analytics for strategizing during the holiday season.

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