How to Draw a Conclusion From Images

I've done similar first impressions and tests using ad tracking. I think they do with real people. They can work to give a test of your call to action or any other quality action on the web page that just by getting someone who doesn't really have anything to do with that website, just stare at it. You can know whether something is getting an attention. So then you can go on the word. It's very quickly testing lots of images, prototypes. And they go on to test them real-time. But what I'm saying is we need to at least look at these tools and see, can we draw anything from them? Because if we're not looking at them in music