Social media has proven unsustainable as a digital way of life, plunging many internet moguls into an identity crisis. As we enter the age of Web3, it seems some regimes are doubling down on managed decline…but will others find a better way forward? Meanwhile, the verdict is in on Depp v. Heard, but the important takeaway is how far celebrity cachet—much like the cachet of every other special identity marker—has fallen in the Digital Age.