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EP #153 - Ross Mason: Ringing The Bell At The NY Stock Exchange

Swisspreneur Show

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How Do You Attract People to Your Events?

i spent six years trying to figure out how to sell integration with a million dollar price tag. After about six weeks, i came back and said we cannot just sell softwere to get to a million dollar a c v. We have to be selling a new idea, operating operating model. And so an much more of my messaging, both in the events, but also thought leadership, through sodo common and other channels,. would be talking about a how to think about inmigration. It reignited a lot of discussions that happened in the early two thousands - it was very prescriptive.

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