Nothing beats the power of preparation when it comes to overcoming the impacts of the unknown challenges of the future. Today’s guest learned this lesson the hard way. Not expecting the recession to happen, Gini Dietrich, the creator of the PESO Model, had to face a number of hurdles that crushed her business. Today, she shares the mistakes you need to avoid and the lessons she learned along the way. Gini offers her insights to prepare your consulting business for what’s coming. She also explains how the PESO Model works to help you master the art of building a thriving blog. She provides tips on implementing a winning PR Strategy, effectively communicating your unique value to potential customers, harnessing the power of an underutilized marketing tool, and making your business recession-proof. Gini brings so much wisdom in this episode, so don’t miss this opportunity today to add more to your toolbelt to prepare for the future.
Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast
Mentioned in this episode:
Join an Elite Group of Consulting Founders in Montreal for Serious Growth
Imagine being in a room where every other 6 or 7-figure consulting founder is as serious about growth as you are. That’s the Consulting Success Mastermind in Montreal (Sept 18-20, 2025). This is your opportunity to build real relationships with top-performing consultants, share wins and challenges, and grow strategically together. As one past attendee said, it's "exactly what I’ve been needing."
Ready for powerful connections & expert strategy? Explore the Montreal Mastermind: https://consultingsuccess.com/montreal
Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!
Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow
