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SMP vs Fractional CMO vs Coach - What Does Each Do?​ [E167]

The Auto Repair Marketing Podcast

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Navigating Marketing Roles for Auto Repair Shops

This chapter explores the intertwined roles of fractional CMOs, marketing agencies, and business coaches in helping auto repair shops enhance their marketing and operational strategies. It stresses the significance of shop owners actively participating in their marketing efforts, especially during transitions to modern advertising methods. Through relatable examples, it examines the complexities of selecting the right marketing professional and underscores the importance of clear communication and trust in these relationships.

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