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#136 Scaling the Data Culture at Salesforce

DataFramed

CHAPTER

How to Measure Data Culture

Salesforce sends out a survey to one of our internal stakeholders sales and we want to hear from them around their point of view. There are thousands upon thousands of responses that end up coming back to us because they want to tell us and give us feedback. So my organization wanted to tell a data story on these open text questions so they looked at the data in two ways One is they wanted to look at sentiment analysis to truly understand how sales is feeling about certain questions, products and processes. If they use words like awesome excellent we know that's good sentiment if they use words such as terrible or horrible we know that they might have a pain point there. We're able to activate a plan around

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