6: Simon Sinek | What's Your "Why" and Where Do You Find It?
The Jordan Harbinger Show
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Are You Getting the Numbers Wrong?
A study of olympic athletes found that 60% were willing to give up their career immediately if they could guarantee a goal. And when asked, would you be willing to die within five years if you could be guaranteed a goal? 80%. It was an uncomfortably high number who thought that the gold was more important than living. You know, one of the big fallacies about incentivizing performance is, you cannot incentivize performance. It doesn't exist. You can only incentivise behavior. What kind of behavior will you get if thereis no values infused and included in that performance structure?, he asks.
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