How to Diversify Your Business to Serve Other Markets

I think Lauren nailed it. You're solving a problem in a specific market and you've kind of built out this infrastructure layer that's very horizontal now. And so what can you take into other markets and replicate to solve similar problems and challenges? So I'll give you an example. When we founded our digital tips product, it was mainly around SMEs in the restaurant space, helping them to help out their workers. Since we built sort of that stack of that layer, we realized we can take it to salons, which also had a similar problem or hospitality locations. And so we've kind of expanded the market opportunity with the same sort of horizontal approach there. We see this a lot

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