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3min chapter
The Founders' List: Ash Maurya on "My Experiments in Lean Pricing" (Pricing Series)
The NFX Podcast
Introduction
What you charge for your product is simultaneously one of the most complicated and most important things to get right. Price, like everything else, is built on a set of hypotheses that needs to be tested early. Most people choose to defer the pricing question because they don't think they or the product already. Sean Ellis suggests keeping price out of the equation so as not to create unnecessary friction. Ash Maria: "I can see the merits of both approaches"
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