3min chapter

Acquired cover image

FTX (with Sam Bankman-Fried & Mario Gabriele)

Acquired

CHAPTER

How to Get Volume Without Liquidity?

Most of our initial growth came from power users, the people who would try out every new exchange that came and use the ones that they liked most. The thing that really set them apart was less being institutions and more being power users. And i think that that was where a lot of serfer initial growth really came from. crypto is somewhat unique because individuals don't all funnel all their activity through a few central counter parties. They actually do it themselves.

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