Anxiety Free Marketing

The first term that i came up with was anxiety free marketing. Because i felt like, my god, cand we just talk about our businesses, but we without creating more anxiety. And on the other hand, we still have to sell our books and make some money. So tell us a bit more about the gentle side and we'll get into the detail. How did you come up with this word gentle? And how does it balance ambition and the desire to make money?