I am super thrilled to welcome back today's encore guest, Karl Sakas. If this is your first time meeting Karl, he was the brilliant guest expert back in Episode 79 of Sell With Authority, where we dug into his expertise on helping agencies work less and earn more.
In that episode, Karl and I broke down three key pieces of the biz dev process — niche, refining and delegating. In this encore interview, we take it further. We peel back even more layers of biz dev and then connect it directly to operations.
Wondering why you and your team should care about this conversation?
Recently, Hannah, Erik, and I were working with a client here at Predictive, helping them map out what we call the HERO Offer — and then shaping all the sales language they'd use to tee it up in a conversation with a right-fit prospect. Everything was rolling. Great momentum.
And then — we hit resistance.
So we tapped the brakes and asked, "Wait, what's happening here?"
After some digging, we realized the HERO Offer wasn't fully aligned with how their team actually operated and delivered work. That moment was a huge Ah-Ha! Had we not paused and had that candid discussion, selling more would've just meant more chaos.
So — this episode is about calming the chaos in your agency. Karl breaks down the root causes of chaos inside an agency as well as how to fix it — so you can make it easier to deliver the services your right-fit clients need — and easier to sell more of what you do.
What you will learn in this episode:
- How to identify and define chaos in your agency
- The root causes of chaos
- Why the three A's of communication are pivotal for organizational success
- The importance of syncing your biz dev processes with operations
- A framework for making delegation effective
- Strategies to handle leadership challenges and drive profitability
- Advanced retrospectives for vision-setting and strategic growth
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