In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach is fading and why consultative selling is the future. They emphasize the critical role of human connection, proper sales education, and the dangers of over-relying on automation and AI. The conversation explores how modern sales practices have become too dependent on technology, often at the cost of personalized engagement and effective communication.

What You’ll Learn:

Why consultative selling outperforms hard selling in today’s market The risks of over-automation and how to bring human connection back to sales Effective strategies for LinkedIn sales engagement and cold outreach The role of AI in sales—where it helps and where it hurts Key takeaways from Hundred Million Dollar Offers on pricing and value positioning

This episode is a must-listen for sales professionals, marketers, and business leaders looking to refine their sales approach and stay ahead in an evolving landscape. Tune in for actionable strategies, expert insights, and a few spicy takes on modern sales trends!
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io

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00:00 Teaser Trailer

01:42 Meet the Hosts

01:58 Sales Discussion Kickoff

03:49 Sales Evolution and Challenges

04:02 Car Sales Experience

04:21 Modern Salesperson Issues

04:25 Cold Outreach and Sales Roles

07:29 Sales Methodologies and Training

08:03 Evaluating Salespeople

09:35 Sales Team Development

18:52 Cold Calls and Effectiveness

20:17 Generational Differences in Sales

21:52 Hiring Great Salespeople

32:28 Retail Sales Strategies

35:55 The Importance of Training in Sales

37:36 Challenges with Modern Sales Techniques

38:16 The Role of AI and Automation in Sales

40:45 Building Personal Connections in Sales

42:14 Effective Sales Strategies and Techniques

45:02 The Importance of Relationship Building

57:27 Advice for Modern Salespeople

01:09:57 Conclusion and Final Thoughts

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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