Drew Cohen of Speedwell Research: Deep Research and Business Counterfactuals
Enter the Labyrinth
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The Costco for Flooring?
Why does it work for flooring versus because there's not a Costco? I think that at the end of the day, and I talk about this in another piece, we wrote called the consumer hierarchy of preference. So they have to value the fact that they're they want it immediately. They're willing to drive a little farther for it. The fact that selection has to be important in the purchase, not everything selection is that important for.
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