Aloe Yoga Beats Lulu Lemon at Their Own Game

The Wall Street Journal reports that aloe yoga is beating Lulu Lemon at its own game. The scale of privately owned aloe is still smaller than publicly traded behemoths Nike and Lulu Lemon the company is making swift gains with 43 stores. According to Harris over one billion in sales in 2022 it's made valuable inroads among the discerning Gen Z and alpha customers. 10 years from now on Halloween they will wear shiny beige aloe yoga leggings and sports bras with puffy white socks white sneakers and gold chain necklaces. They will clutch gigantic water bottles iPhones and Tesla key fobsthey will look essentially like any paparazzi photo from this year of Haley