Why Smart People Still Lose Deals — And How to Stop It
Negotiate Anything
Navigating Negotiation Dynamics
This chapter explores the distinction between interest-based and positional negotiation, highlighting the importance of understanding underlying motivations. It emphasizes the role of empathy, cultural intelligence, and self-awareness in fostering strong business relationships for successful outcomes. Through personal anecdotes and insights, the discussion illustrates the complexities of negotiation in diverse environments and the necessity of adapting strategies accordingly.
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