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#224 - Haris Memon: Miracle Brand - 30M+ How to break through the 8 Figure Ceiling

DTC POD: How The Best Brands Are Built

CHAPTER

The Problem With Performance Marketing

Most brands settle with just a few pieces of content, not enough content. They wait until that one doesn't perform to then produce more content,. Ad an, ats the problem. If two out of every ten creatives is going to be a big winner, you've got to be very efficient on how quickly you're going to kill the eight that don't work.

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