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61- NFT Business Models

d.MBA

CHAPTER

Abacicap Is Not a Community

The board a bacicap is actually not a community. This is a life stile brand. And you're part of it because you value the style and youyou identify with its values. Like red bull, for example, they have to create a brand first. They don't own anything more than the right to consume the enegy drink or the right to wear their tea shirts. But in an antique community, in the bordeba club, you own a part of the brand. And this is the network effect.

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