
Beyond the Word: Designing Type
Design is Everywhere
00:00
I Love Typography
i love typography because it's an amazing way to communicate ideas and messages very subtly. You are creating something that the recipient cannot really interpret, but feels. i do no type faces like a with a really lower cross bar, upper cas, or a e with a lower cross bar,. people would probably think it has to do with a ar, with article, or something in the past. So creating all this aa, semantic association with the shapes of the letter and something that i communicate that goes beyond the word, i find it extremely fascinating.
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