The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Do Better Marketing?

The short-term things that people were looking at over the last couple of years are really hard to go execute against. So figuring out like, I don't know, I call it like the sandbox, but like, what's a sandbox you're going to play in, right? And how then do you give your sales team or whomever is in charge of like customer acquisition if you're more of a PLG room to maneuver around that with metrics that maybe aren't just dollar figures? The solution is not like we need more out of marketing for that to happen, right? This is a company wide issue and we need to figure out company wide how we're going to try to attack

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