How Can You Not Sell Fitness?

I worked in sales in the fitness industry for most of my career and it was an easy sale for me because I wholeheartedly believed. My son is a personal trainer and he's a power lifter. He trains people in a gym. I see it, but I've rubbed off on him and he's done really well in thisBecause he plays two, the emotions of people and he really unpacks why they're coming what they'd like to accomplish. Everyone has a journey to a gym. And we really need to unpack that as opposed to looking at the sale before we understand how we can truly help somebody.