4min chapter

FP&A Today cover image

“Partnering & Chill”: Netflix’s first CFO on Blockbuster FP&A

FP&A Today

CHAPTER

Discussion on Direct Mail, Netflix's Growth, and Startup Advice

This chapter explores the challenges of managing a direct mail business, including forecasting rates and designing envelopes. It also discusses the unexpected success of Netflix and offers advice for startups.

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