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The Importance of Personalization in International SEO
I think it's really important to learn all the updates. I was at an SMX event and Barry Schwartz literally went through every single update. If you don't personalize content from market to market so that it actually speaks to those people, you're never going to come up. So honorable clip number two comes from episode number 40 and it's all about international SEO with a latest solace.