What Are the Blues Doing?

New policies and heightened competition are making payers re-consider their identities and roles in the health care industry. In this episode, Rachel (Rae) Woods invites health plan experts Mallory Kirby and Sally Kim to talk about why payers are positioning themselves as health solutions companies, the strategic moves in play, and why diversification may be necessary for survival.

Radio Advisory is produced by Advisory Board, a division of Optum, which is a wholly owned subsidiary of UnitedHealth Group.