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Ticketmaster (Taylor’s Version)
Today, Explained
Ticketmaster's Dynamic Pricing System Was Not Used for Taylor Swift Tour
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Ticketmaster has a system called Dynamic Pricing, which uses an algorithm to predict the demand for any given ticket. It seems like Dynamic Pricing was not used for this Taylor Swift tour. The higher prices at the outset, the less margin that a ticket scalper is going to be able to make on the sale of that ticket.
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