How to Communicate Your USP to Your Staff and Customers

Vance Morris: I always encourage people to take four key takeaways, right? Or four key actions that you want to do as a result of watching a workshop. With Vence, there was like 20, and we then had to distill it down for four. The touchpoint map, reduce in friction. Having a clear USP, a unique selling proposition. A reason to buy from you. What is your clear USP? And are you communicating that in a way that your staff and your customers understand what your USP is? Is it communicated in everything that you do? That was a super helpful lesson. Every visitor to the Disney theme park is a micro-influ