2min chapter

Marketing Against The Grain cover image

8 Leadership Habits You Need To Make $1 Billion (#146)

Marketing Against The Grain

CHAPTER

The Importance of Focusing on One Thing

The growth model is basically like reverse engineer the business for the levers in terms of how your business actually grows. Kippick: If you think you can make something 10x better, 10 times better, then just focus on that and nothing else. He says too often we don't really understand what churns at the metrics on the other end.

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