3min chapter

How I Built This with Guy Raz cover image

Leatherman Tool Group: Tim Leatherman

How I Built This with Guy Raz

CHAPTER

Sell a Knife to Wolf

We thought that if we could make and sell four thousand tools in our first year, we could pay back our cash investment. So steve and i were looking for someone to order a two thousand of the four thousand. We got a zero responses from 279 different mail order catalogues. The 200 and eightieth catalogue was in seattle, and was close enough to call and asked for appointment to come up and show show them our tool in person. But early winters did us a big, big favor. Instead of saying, go away, they said, how could you make the tool less complex, less expensive? I said, ok. Six months later, i came out with a new prototype

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