We rely on high margin, a low average cell price to help subsidize how much more difficult it is for us as a small company to do bigger ticket items like hoodies, screw drivers, back packs. So that that's ally what we target. And the more expensive the item, typically, the less actual percentage a profit we tend to take on it. That might sound like a lot for us, to sell something for 50 dollars that we spend 25 dollars on. But that is gross margins.That does not include transactional overhead, that doesn't include r and d for future prout products - creeter warehouse isn't a crazy money printing machine.

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