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5min chapter
How to Navigate the New Live Music Industry
The New Music Business with Ari Herstand
The Consequences of Talking About Just Anything
A lot of acts that perform at Merritt Center are things people can relate to in some way. A lot of tribute acts do really well, but also anyone that someone's heard of and has any sort of buzz going on or is related to something they already know. It's less about selling the name of the artist necessarily and more about selling the event to their subscribers because unlike a traditional music venue where the venue is selling tickets to a different show every night,. This is more community focused.
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