The Immediate and Long-Term Benefits of Branding

It's been almost six years since you rolled out the brand in late 2018. At the time we're recording this conversation, what were some of the immediate and long-term benefits? And maybe you can speak to that, expect it and unexpected. What were you hoping for and what actually happened? From my perspective as an executive director, I was mostly interested in signaling a shift that people could get excited about.