
S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
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The Importance of Calling People
I really like to point about having to call people and like your point about often the presumptions or assumptions are wrong. That's why I think that's really critical because you never know. And even if you were part of the, that's a mistake I made, I thought I knew this stuff because I had been part of the target audience in my past at once but you can't make any assumptions actually.
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