Alex West 'Luxury, Artisanship and Creativity as Soft Power'
The New Abnormal
00:00
Luxury Brands and Their Reputation
Luxury brands are playing as relevant a part in doing good inverted commes as many of the other brands that one would more readily expect. Most sos do not own their businesses, most sos are little more than hired hands overseeing a very short period of time. And i think there's a reason why the french and the italians and, you know, the swiss and people like yo and rupert o richmor are so successful. They can move quickly, and also they can reflect the values of consumers. With internet and the liberation of ideas and everything else, it's not just about whether your brand is shiny. It's the values that you share with your brand.
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