Sociologists and philosophers have long used the concept of generations to explain how society changes over time. They argue that we are formed in our formative years, which shape us as individuals and groups. But it's only one of three big effects that affect us - life cycle, age effect and eried effect. In this book i try to look at what all these different effects mean for individual societies on a global scale. And then I'll show you why they're so important...

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