2min chapter

On Brand with ALF & Rory Sutherland cover image

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

On Brand with ALF & Rory Sutherland

CHAPTER

Is There a Constant Challenge on Food Waste?

Packaging and shelf life is a constant, constent challenge outsid on anumation food waste. The retailer drive to have a greater range of brands but a smaller range of volumes 'is probably not helping with the food waste question' People will actually pay a premium for the right size of something in many cases.

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