3min chapter

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Sales, Sales, Sales. Everything You Need to Know About Sales 101

How To Become A Personal Trainer

CHAPTER

How to Build an Anticipation Phase for a Flash Sale

The anticipation phase, which we cover in depth in the video course, is basically designed to let them know exactly when it's going to go live. Sales copy becomes far less important during the launch day and launch week when you build up a really good anticipation phase. Kate: For me usually, if I'm going to do a flash sale, 24 hours and done, I probably won't do an anticipation phase. It gets the most out of striking while the iron is hot.

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