2min chapter

Beautiful Misfits cover image

TKE: How kindness builds the bottom line, with Anna Blackburn, Beaverbrooks managing director

Beautiful Misfits

CHAPTER

Introduction

The kindness economy looks at the new values driving the businesses of to morrow, people, planet and profit. From black life's matter to the woke wars, examining what we've been taught can be applied to our professional lives as well as personal ones. What impact do we want to create on the people and plan it to day? How are we going to communicate this to the people buying into our businesses? I've been inspired by somany people i've talked to about the kiness economy who are answering these questions in so many different ways.

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