12min chapter

The Fold cover image

An aggressive Substack moves to the heart of the creator economy

The Fold

CHAPTER

The Substack Revolution: Creating a New Economy for Creators

This chapter explores the competitive dynamics between Substack and major social media platforms like Twitter. It highlights Substack's unique revenue model that promotes creator autonomy and the implications of these changes for the broader creator economy. Additionally, the chapter discusses the challenges faced by traditional platforms in adapting to new economic realities while maintaining their existing structures.

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