How Do You Blend Software and Discovery Together?

The entire market is ungated free education customer led until they meet a human being. So how do you piecemeal the demo over multiple calls versus these big horizons that are the traditional enterprise sales motion? That's an awesome question. And look at what we do, right? We're all LinkedIn thought leaders.We don't even make you come to our website anymore to get our content. OK, we put it out there on social media and buyers are getting used to that and they're coming to expect it. It doesn't have to be a demo, but it has to be some form of education.