3min chapter

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Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Masters of Scale

CHAPTER

The 15 % Pledge

Aurora james is the founder and creative director of sustainable fashion brand brother velles. The 15 % pledge was created to hold big retail brands accountable for supporting black own businesses. Since then, 28 major corporations have signed contracts with the non profit organization. Theyve taken over ten billion dollars and diverted that to black business across this country.

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