Home Team Away: Watching European Football in Urban China (U Michigan Press, 2026) by Dr. Yuan Gong calls for a rethinking of sport fandom that is divorced from an attachment to location. As the first comprehensive account of the European football fandom in China, this book explores how the Chinese middle class subjectivity is formed through the cross-cultural, digital consumption of the Big Five leagues.
Dr. Gong captures the embodied experiences of fans and fan clubs, fan discourses and activities unfolding on digital platforms on Weibo, Weixin, and Hupu, combining fieldwork in Shanghai and virtual ethnography. Dr. Gong argues that Chinese fans’ decisions to follow and engage with European football result from their material conditions, ideological contestation, and technology appropriation as a new demographic bloc arising during China’s transition to authoritarian digital capitalism. By engaging with their home teams away, the Chinese middle class fans perform as citizens with a global vision despite the resurgence of the nationalist and anti-Western sentiments.
This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
