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CMO for the Day: Marketing Pickleball
Marketing Against The Grain
How to Build a Great Brand for Pickleball
If you want to build a great brand, the first thing you do is start seeding equipment and instruction in schools so that it can be taught in physical education. Second thing I would do is I'd change the economic model of pickleball. So what happens right now is if you're a professional sports team, you make the majority of your money by selling rights for live stream and reproduce the games. And one of the things I would do is I'd have a few camera angles that were open and free to anybody to remix, to provide their own commentary on.
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