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S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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How to Use Share of Sale to Get Sales
TikTok is taking share of sale and building it into TikTok. And that's amazing because like, you know, right now it's so hard to endorse a brand. If you've ever used share of sale, it looks like it was built in 1993 and the webmaster lost his login credentials. Someone can click through and like, it's a legitimate person and TikTok is working with real creators.
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